For affirming businesses

Reach your audience with your neurodivergent-affirming business.

ThreadLight is a discovery platform for affirming services, products, resources, events, and jobs serving the neurodivergent community. Subscribers text with Elia, our AI guide, who helps them find businesses based on quality and fit, not who spent the most.

Flat monthly listing fee of $25 for products, services, and jobs. Events and resources are free.

A discovery platform.

We're not a referral service or a clinical matching platform. We're a discovery platform, similar in structure to Yelp or Google for affirming businesses. Subscribers find you through Elia, who helps them discover options based on quality, fit, and what they're actually looking for. Payment determines whether you appear on the platform at all. Quality determines where you rank in main results.

ThreadLight does not list ABA providers. Our subscribers come to us specifically to find care and services outside that model.

If your work serves the neurodivergent community with affirming values, you belong here.

We serve a broad range of businesses and resources.

Examples of who lists

  • Therapists, psychologists, psychiatrists, and other mental health professionals
  • Occupational therapists, speech therapists, developmental specialists
  • Communication tools, sensory products, AI apps for neurodivergent users
  • Educational advocates, special education attorneys, learning specialists
  • Sensory-aware medical and dental practices
  • Personal care providers (hair stylists, massage, esthetics)
  • Realtors, financial planners, professional services
  • Parenting educators, workshop providers, support group facilitators
  • Local services like dog walkers, house cleaners, tutors
  • Authors, podcasters, educational content creators
  • Conferences, events, and community programs

Who we don't list

  • ABA providers
  • Businesses unwilling to receive subscriber feedback
  • Businesses that do not accomidate neurodivergent clients
  • Providers who encourage masking
  • People who view neurodiversity as a problem to be solved

Fit decides what surfaces.

We compare what a subscriber is asking for to the listings on the platform. We weigh how a business's neurodivergent-affirming practices align with that subscriber, and how well the listing matches what they're looking for. Bad fits don't surface, on either dimension. One of three results can be sponsored, but only among businesses that have cleared the neurodivergent-affirming floor.

Flat, predictable, the same for everyone.

Every business pays a flat monthly listing fee. Listing fees don't influence where you appear in subscriber results.

What you list Monthly fee
Products $25/month
Services $25/month
Resources Free
Events Free
Jobs $25/month

From application to discovery, in four steps.

1
Sign Up. Create an account and your first listing.
2
Vetting and onboarding. Short onboarding call to confirm neurodivergent affirming practices. License verification where relevant.
3
Subscribers find you. Elia surfaces your listing when it matches what a subscriber is looking for. Rank is shaped by match quality, click-through behavior, and post-connection feedback. Every listing has to clear the affirming-care floor to surface at all.
4
You get feedback. After subscribers connect with you, Elia checks in. Their feedback is the strongest signal in your rank, and it's the truest read on whether subscribers felt seen.

The signals that shape your rank, visible to you.

We don't ask you to trust a black box. The same signals that move your listing on the map are visible in your business portal.

Your position relative to the affirming-care floor, and which of your listings are currently surfacing.
Post-connection feedback themes from subscribers, in their own words and anonymized. This is the most heavily weighted signal.
Click-through rate against listings in similar positions, and how it trends over time.
How you're performing relative to category averages, so a low absolute number in a low-volume category doesn't read as bad performance.
Sponsored auction history: bids you placed, what you paid, and which queries you won, so you can decide whether to keep bidding.

What we don't do.

The platform's structure is honest about what it is and isn't.

ThreadLight is

  • A discovery platform
  • A directory of affirming businesses, ranked by quality
  • An AI guide (Elia) that helps subscribers find what they need

ThreadLight is not

  • A referral service
  • A clinical matching platform
  • A party to your professional relationships with subscribers

We don't refer subscribers to specific businesses. We don't share subscriber data without consent. We don't allow businesses to write or edit reviews. We don't accept payment for higher ranking in organic results, and money can never move a listing past the affirming-care floor.

Business responsibilities.

Keep your listing accurate: what you offer, who you serve, where you're located.
If you're a licensed professional, hold a current, valid, unrestricted license in your practice state and carry professional liability insurance.
Respond promptly to subscribers who reach out: we recommend within 24 hours.
Tell us within 10 business days of anything that materially changes your eligibility (license suspension, exclusion from a federal healthcare program, insurance lapse, etc.).
Use subscriber contact data only to respond to the specific subscriber who reached out about your services. Don't add subscribers to mailing lists, don't share or sell their information.
Stop contacting a subscriber if they ask you to.

Frequently asked questions.

Can I pause without canceling?

Yes. Mark your listing as not accepting new subscribers and you stay listed but Elia won't surface you. Turn it back on whenever you're ready.

Can I see what's shaping my rank?

Yes. The business portal shows where you sit relative to the affirming-care floor, anonymized post-connection feedback themes, your click-through rate against similar listings, and how you're trending. The signals that move your rank are the signals you can see.

Can a high bid get me past the affirming-care floor?

No. The floor is the same for paid and unpaid listings. Money can compete for the one sponsored slot in three among businesses that already clear the floor. It can never buy past it.

How is the sponsored slot decided?

In any search, up to one of three results is sponsored. Among businesses that clear the floor and match the subscriber's request, we run a second-price auction. The winner pays just enough to beat the next bid, and only when a subscriber clicks. A higher quality score lets you win the same placement at a lower bid.

Do you charge per lead?

No. The baseline listing is a flat monthly fee. If you opt into sponsored placement, you pay per click on those spots only, and only if you win the auction.

Why don't you list ABA providers?

ThreadLight is built around an affirming-care framework. The neurodivergent community we serve has been clear about what "affirming" means to them, and ABA falls outside that framework. This is a values decision baked into the platform.

How do subscribers find me?

Subscribers text with Elia about what they're looking for. When their need matches your category, geography, and fit, Elia surfaces your listing. Subscribers choose who they want to connect with; we don't push contact info either direction without their explicit consent.

Apply to list your business on ThreadLight.

Tell us about your business. If you're a fit, we'll follow up within 5 business days to schedule a short onboarding call and get you set up in the portal.

After applying: we review within 5 business days, schedule a short onboarding call, verify your business details, and give you portal access.